THE WORKER

I have devoted the better part of my professional life to navigating the often creatively constrictive world of health & wellness marketing and advertising, coming out the other side with work that is arresting, compelling and memorable. The bulk of my time over the last eight years has been spent in creative consulting, being brought into launch campaigns and pitch scenarios, helping to deconstruct the ask, formulate the approach, deliver on the creative and sell the thinking.

"In my 20 years of healthcare advtertising, I have seen few Creative Directors that bring Mike’s understanding of the business and strategic objectives to the creative product. He is a creative leader that understands all aspects of the business. Mike’s ability to step back from the ask, elevate the discussion, and collaborate with team members to get to an audience’s deeper behavioural drivers, has consistently resulted in work that is strategically sound and emotionally impactful."

Jack McLaughlin  /  VP, Account Director - Syneos Health Canada

AN AWARD WINNING CREATIVE WITH DEEP EXPERIENCE IN:

CREATIVE TEAM LEADERSHIP & MENTORSHIP / NEW BUSINESS PITCHES / BRAND LAUNCHES / REBRANDING PLATFORMS / DESIGN SYSTEM CONSTRUCTION / HARMONIZING BRAND EXTENSIONS & NEW INDICATIONS / ADVERTISING CAMPAIGNS FOR HCP, PATIENT & CONSUMER / INTERNAL MOTIVATION FOR SALES & CROSS-FUNCTIONAL TEAMS / CREATIVE BRIEF DISTILLATION & ARTICULATION / BRAND ARCHITECTURE & POSITIONING / BRAND STORY / DIGITAL & TRADITION DESIGN / USER EXPERIENCE DESIGN / MOTION DESIGN / PRESENTING & PERSUADING.

"Mike is by far, the best Creative Director I have ever worked with. Over our working relationship at GSK, he was so strategic, collaborative and in-tune with our business, that it was as if he worked within our organization. His creative work pushed our thinking of what was possible and he always delivered beyond expectations."

Sabrina Sharpe  /  Global Marketing Director - GSK Consumer Healthcare

BRANDS & COMPANIES WORKED WITH:

"When you work with Mike, you never need to worry about whether or not your creative will 'wow' the client. It always does. But what really sets Mike apart is his ability to produce work that connects what’s true for the brand with what’s true for the customer. He always asks the right questions to get to the heart of the every communications challenge, and goes above and beyond in developing his understanding of the audience, the condition, the market and the competition. The result is very thoughtful creative work."

Michael Service  /  Vice President, Healthcare Strategy - Change Makers

Creatively leading pitch teams that have won AOR assignments representing collectively over 18 million dollars in annual sales. 

KLINIK 
PRINCIPAL / CREATIVE DIRECTOR / 2017 - PRESENT 

Brand consultation, strategic and creative direction, advertising and design services across all channels. Working with agencies to help service their clients’ brands from a strategic, communications and creative perspective in the form of new business pitches, launch campaigns and branding assignments. 

DENTSU HEALTH 
CREATIVE CONSULTANT / 2024 - 2025 

Creative and artistic lead on all DTC assignments and new client pitches. 

OMNICOM HEALTH GROUP
CREATIVE DIRECTOR / 2023 - 2024 

Member of senior leadership team, establishing best practices in the areas of new business development, workflow process, pricing and human resources. Creative lead on blockbuster immunotherapy drug, Keytruda. 

THE OUTPOST
FOUNDING PARTNER / CREATIVE DIRECTOR / 2005 - 2016 

Creative lead on all major brands, assignments and new client pitches. Working with ACD and Production Manager to oversee all on-going projects within studio. Member of senior management team, establishing best practices in the areas of new business development, workflow process, pricing and human resources. Collaborate closely with business units and marketing teams establishing strategic and creative direction for various brands from positioning through to execution. 

AWARDS: PM360 / Rx CLUB / MM+M

DESIGN EDUCATION AT SHERIDAN COLLEGE WITH POST-GRADUATE EDUCATION IN AREAS OF NEW MEDIA, UX/UI DESIGN, COMPUTER ANIMATION & GENERATIVE AI.

"Mike is a creative adult. No attitude. No posturing. No nonsense. I have worked with him numerous times over the years, and he always delivers. And by that, I mean strong conceptual work that’s strategically thought through and beautifully crafted. Every time."

Tony Miller  /  VP, Executive Creative Director, Dentsu Health

MIKE PEZOULAS
mikepezoulas@gmail.com
705 761 0346